Custom packaging is not a new idea but its usage and scope have become increasingly popular over time. The advantages of using custom packaging for a product are many and they include, higher product integrity, protection from damage, increase in the shelf life of goods and cost reduction due to packaging. Custom packaging is used to increase product protection. It is used primarily to protect food, perishable goods, chemicals and other hazardous materials. It is also employed to protect electronic goods such as DVDs and CDs.
Custom packaging can be of various types and manufacturers utilize different manufacturing techniques in order to derive the best form of custom packaging according to the specifications of the end users. The most common custom packaging is done using polystyrene. High density polystyrene is popularly known as HDPE and it is capable of withstanding a lot of stress and pressure and hence is preferred by most of the packaging companies for custom packaging because of its resilience to damages.
Another common type of custom packaging is shrink wrap. Shrink wrap packaging helps to safeguard the product from damage during shipping and delivery. It can also be useful in protecting the product from damages during storage. Custom packaging can also be used for imparting personalized features to the goods and this can be achieved by imprinting a symbol or name of the company on the package.
Thermal tape is another commonly used custom packaging. It is ideal for sealing bags, parcels and other pre-cut packages. It can be tied around the product with the help of a string or a coiled cord and it is beneficial in making sure that the product remains intact even when the packaging is opened. Thermal tape is used to seal bottles and can also be used as a packaging tape for bags and parcels.
Bubble wrap and self-sealing packing tape are two more common varieties of custom packaging solutions. Bubble wrap is made up of paper, while self-sealing packaging is a paper product like cellophane. These packaging options are generally used for various consumer products such as food, beverages and cosmetic products.
Other custom packaging options include customized candy trays, custom boxes, coasters and other customised merchandise. By using customized packaging, you can promote your brand and create an image of high quality to your customers. The most important advantage of using custom packaging is that you can control the cost of the product. This option lets you decide what additional costs you may have to incur, and you can also choose the best packaging material. Many companies have their own marketing team to help them with this aspect of customizing packaging. They will assist you with designing the package and can help you choose the right color and theme of the packaging material.